Personal Branding: Why Leaders Should Take It Seriously Mel Carson
I recently ran a workshop called the Personal Brand Lab at a digital marketing conference - SMX West - in San Jose. While the SEO and Social Media workshops were jam-packed with attendees, just four people had signed up, and we had one no-show. Reflecting on this poor turn out with the organizers of the event, we deduced that the reason was employers would rather pay for their employees to hone their skills to help the company, rather than help themselves develop their personal brands.
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